SELF | 1 YR 3 MOS Helping teams make better decisions (across business, product, marketing and design) by diving into user behavior and mental models
 Industries : FinTech, Insurance, Transport & Logistics, Mobility, FoodTech
 Type of Problems : Funnel Studies, Adoption, Activation, Retention, Usability and Comprehensibility, New product launch

PART - TIME | SELF | 2 YRS 1 MO Identified amongst Top 1% of global mentors on ADPList for 4 months. Amongst Top 10% contributors in India Helped 70+ researchers, designers & product managers in learning how to conduct Product & User Research for their specific needs & contexts. Spent 4000+ minutes mentoring on the ADPlist, 100+ sessions.

FULL - TIME | 1 YR Founding UX Researcher at Apna. I drive user research & insights activities for Candidate & Employer Job Marketplace along with some Monetisation pieces Building and systemising UXR practices, processes, assets for lean research to support decision making across product & design functions

FULL - TIME | 1 YR Founding UX Researcher. End-to-end planned and executed multiple generative & evaluative (qual + quant) research studies in B2C across job marketplace, community and upskilling verticals Built research operations and processes for B2C, B2B and B2B2C. Led multiple initiatives to strengthen Design & Product Org

PART - TIME | 7 MOS Conducted strategic research for MIT + Harvard based impact accelerator for underserved entrepreneurs. Designed + maintained website, setup marketing operations Marketed 1st ‘Demo Day’ which witnessed 180% higher Investor registrations than projected. ~100 VC firms signed up & we supported 359 investor-to-startup connections

INTERNSHIP | 4 MOS Identified as a top achiever (top 5% contribution in cohort) and mentored by CEO. Responsible for consolidating + showcasing all interns' work in public domain. Data and sense-making to synthesise insights from 300+ user research reports. Streamlined the chaos into cohesive and actionable Design Reports targeting multiple Industries.

MAR 2018 - PRESENT | 5 YRs Designed 15+ magazine and book covers for the Hindi literary magazine that nurtures a community of writers, social activists, academicians, researchers, folk artists with 5000+ readership in Northern India Illustrated book cover of ‘Mata Savitri Bai Phule: The First Female Teacher of India’ and ‘Guru Nanak Dev’ distributed by government of Haryana in their campaign on Women’s Day and Guru Nanak Jayanti respectively Designed posters, flyers, backdrops for 4 consecutive editions of Haryana’s only literary festival, Srijan Utsav, celebrates arts & creativity

SEP 2019 - SEPT 2020 | 1 YR Advocated human-centered approach for problem identification, articulation and solving to aspiring engineers. Organised various workshops to nurture an ecosystem of innovation in IIIT Jabalpur IIC 2.0 of IIIT Jabalpur was given the Performance Rating of 4.5/5 star with score 95/100 by The Ministry of Education

OCT 2020 - JAN 2021 | 4 MOS Challenge focused on teaching design-led-innovation methodologies to students through working on 5 real problem statements provided by NGOs. 250+ students from all over India participated Defined intent and goals of program, designed the curriculum and ‘Methods Toolkit’ for each problem statement

AUG 2019 - JUL 2021 | 2 YRS Co-ordinating hands-on studio sessions for undergrad students Post-session mentoring and project hand-holding

JAN 2017 - MAR 2017 | 3 MOS Designed collaterals for the ASME’s first international engineering festival in India with 1500+ participants from 20+ countries Designed promotional creatives, brochures, print media, merchandise for various workshops, events and competitions